Japanese Car Brands Nissan and Toyota hop in on the Metaverse

Two Japanese carmakers, Nissan and Toyota, have launched operations within the metaverse. Nissan's digital showroom can host automobile launches and different occasions, whereas Toyota workspaces are getting used to carrying out employee conferences.

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Japanese carmakers Nissan and Toyota have become the latest global corporations to join the metaverse after a report said the former had launched a virtual showroom while the latter had created virtual workspaces. By establishing a presence in the metaverse, the two carmakers join their European counterparts Volkswagen and Mercedes Benz in adopting blockchain technology.

Following a Nikkei Asia report, Nissan has created a digital reality version of its Tokyo gallery Nissan Crossing which can be used for vehicle launches and other events. On its website, Nissan Motor Corporation stated that through its Invisible-to-Visible — an augmented reality interface that connects to the metaverse — it has created “limitless possibilities for services and communications that will make driving more convenient, comfortable, and exciting.”

On the other hand, Toyota, which is one of the largest carmakers in the world by volume, is reported to have created virtual workstations for some departments and its subsidiaries. Using avatars, employees can now take part in company meetings and chat with each other.

According to the report, the technical development and human resources teams at the parent company Toyota, are already utilizing virtual workspaces. There are also plans to further expand this, the report said.

Meanwhile, a Toyota representative suggested the Covid-19 pandemic and the associated restrictions on human movement had inspired the carmaker’s decision to launch virtual workspaces.

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As written by Niranjan Duguta

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